Some concepts of technology transfer: adoption of innovations in organizational context

This paper is based on the review of literature on technology transfer and diffusion of innovations. Models and propositions developed by scholars in various disciplines were analyzed. The definitions and concepts frequently encountered in the literature were discussed to understand the process of technology transfer at various levels. Problems of inter-organizational technology transfer were discussed at length.     

The information industry for the industrial marketer

The authors explore the nature and structure of the information industry supplying the industrial product market. They examine the means by which current scientific and technological information can be obtained, and the implication for industrial users.     

The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India

This paper highlights the consumer motivations for purchase of an innovative product like fashionable ethnic wear in India. It attempts to combine consumer innovativeness constructs and consumer evaluation attributes to understand buying behaviour in fashionable ethnic wear through a consumer survey. It confirms the relationship between product usage (the number of brands bought) and ethnic wear domain‐specific innovativeness. It also explores the correlations among different dimensions of consumer innovativeness like domain‐specific innovativeness, optimum stimulation level and consumers' need for uniqueness constructs. It shows the difference in importance attached to the chosen consumer innovativeness constructs and consumer evaluation attributes by buyers and non‐buyers in the purchase process.     

Stock prices and merger movements: Interactive relations

Zusammenfassung Die wechselseitigen Beziehungen zwischen Aktienkursen und Firmenzusammenschlüssen. - Der Aufsatz untersucht die Beziehungen zwischen Firmenzusammenschlüssen und makro?konomischen Variablen. Es werden Kausalit?tstests mit US-Daten der Periode 1919–1979 durchgeführt, die zeigen, da? Zusammenschlüsse und Aktienkurse in derselben Periode aufeinander einwirken und da? keine Lead- oder Lag-Beziehungen bestehen. Die Zeitreihenanalyse deutet darauf hin, da? die Reihe der Zusammenschlüsse einem autoregressiven Proze? 2. Ordnung folgt, die „random walk”-Hypothese also abzulehnen ist.

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Résumé Cours des actions et mouvements de fusion: Relations interactives. - Dans cet article l’auteur examine la relation entre des mouvements de fusion et des variables macro-économiques. Après avoir testé la causalité avec des données des E.U. pour la période 1919–1979, l’évidence démontre que l’activité de fusion et les cours des actions interagissent dans la même période et ne revèlent pas une relation d’avance ou à retard. L’analyse des séries chronologiques indique que la série de fusion suit un processus AR (2), refusant l’hypothèse de ?random walk?.

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Resumen Precios de valores bursátiles y la pauta de fusiones: relaciones interactivas. - En este trabajo se examina la relación entre la pauta de fusiones y variables macroeconómicas. Los resultados de tests de causalidad utilizando datos de los EE UU para el período 1919–1979 muestran que las fusiones y los precios de las acciones interactúan en forma comtemporánea y no revelan rezago o adelanto alguno. El análisis de series de tiempo indica que las series de fusiones responden a un proceso AR(2), lo cual significa un rechazo de la hipótesis del ?random walk?.

     

Targeting technical information to organizational positions

This article describes the importance of scientific and technical information for the technical personnel at various organizational hierarchies and how these people satisfy their information needs. Inter- and intraorganizational channels used for information acquisition are discussed. Implications of these channels are discussed for industrial marketing.     

Innovation in business networks: The role of leveraging resources

This study investigates how companies innovate in their business networks. We examine the role of leveraging resources in the context of retail brand paints within the do-it-yourself (DIY) paint industry, where the role of innovation is pertinent to achieve differentiation and create value. The study investigates innovation as a process of leveraging resources within business relationships. Research findings demonstrate that manufacturers and retailers jointly leverage resources to develop and launch innovative retail brands. Companies need to carefully address these resource-leveraging processes and assess their options in developing innovations that enable sustainable growth.     

Leveraging consumer personality and social media marketing to improve a brand's social media equity

Consumer personality traits impact consumer actions, preferences, online behaviour and shopping motives. This study examines personality traits as drivers of social media equity by addressing the mechanisms under which consumer personality traits influence social media equity. We aim to combine consumer-level information with brand-level metrics to advance our understanding of consumers' associations with brands on social media and how specific consumer personality traits can be leveraged to improve a brand's social media equity. Using a self-administered survey, a total of 418 respondents from an online consumer panel participated in this study. The results from structural equation modelling revealed that while extraversion, openness to experience and neuroticism personality traits are positively associated with brand engagement and brand advocacy, agreeableness and conscientiousness are significantly associated with brand advocacy and not with brand engagement. This study advances theory by examining how consumer personality traits influence social media equity via brand engagement and brand advocacy as mediators. The findings provide rich practical insights into underlying mechanisms through which marketers can increase social media equity using consumer personality traits.